Our reputation is critical to our success, so we are invested in crafting the absolute best arguments and briefs possible. And, of course, we love to win. We only start writing after scrutinizing the record below objectively and determining both the strongest arguments for reversal and the strongest arguments for affirmance. Good legal writing ought to be serious but not stuffy. We reject archaic language and clichés. Instead, we strive to write like serious journalists. Judges are busy, so we get right to the point. Our appellate briefs are readable and interesting, in addition to presenting our arguments persuasively. Likewise, the best oral arguments sound and feel like conversations. A judge's question is a gift, because questions help the advocate use her limited argument time to clarify the specific points of concern to that judge. If our ideology resonates with you, we’d love to talk with you about your case.